For this project, I was tasked with creating a new character for Texas Family Fitness. While the client initially wanted a family-friendly design, I chose to introduce a bolder, more dynamic personality to better reflect strength and power. I also placed some strokes graphics to make the design more interesting. I created a wide landscape version for the billboard and a portrait version for posters and ad signage placements. The final result was a vibrant, energetic character that perfectly captured the brand’s essence. The client was thrilled with the outcome, and it was rewarding to see the design resonate so well with their vision and audience.