LOGO DESIGN

For this project with Zen Aerobics, I created a poster and two logo variations. My design focused on integrating a Zen-inspired aesthetic while incorporating a silhouette of a person doing aerobics. The silhouette was crafted to appear as if it’s making circular motions around the brand name, symbolizing movement, flow, and harmony. This approach successfully merges the calming, balanced essence of Zen with the dynamic energy of aerobics. The result is a visually striking design that conveys both tranquility and vitality, reflecting the brand’s mission to promote wellness, balance, and physical fitness in a holistic way.