PACKAGING DESIGN FOR BASA FILLET PRODUCT

For this project, NHAN International, based in Australia, tasked me with designing new packaging for their bass product. The brief called for two design options: one with a blue color scheme and the other in pink. After collaborating with their marketing team and considering the product’s nature as a fish, we decided that the blue version would be the most fitting. The color choice not only aligned with the aquatic theme but also conveyed a sense of freshness and quality. The final design successfully captured the essence of the product, ensuring it stood out on shelves while maintaining the brand’s identity.